The first thing we have to change is our conceptual understanding of interface.We’re moving into a world beyond UI — one where systems no longer wait for clicks, inputs, or screens. The future is machine-to-machine, agent-to-agent, and that changes everything about…
Rethinking Work: What It Means to Be a Frontier Firm
Frontier firms come to the realization that the only way to stay competitive is to rethink the way they do business. Most companies try to replicate human activities with machines — and end up disappointed when the results don’t match what…
What Does It Mean to Be a Frontier Firm
If your business was built on human speed, human scale, or human limits — it’s already behind. The frontier isn’t ahead of you; it’s under your feet. For decades, companies evolved through incremental change — new systems, reorganizations, small leaps forward….
Why Context Engineering Beats Prompt Engineering
Most companies think the secret to great AI is finding the right prompt. It’s not. AI doesn’t have the secret sauce your engineers hold in their heads — it mimics patterns it’s seen before. If you want it to actually build…